Future of Garden: How Hongmao Garden Combines Innovation, Sustainability and User Needs
> "Durability, user-friendliness, and value for money are the key concepts for the garden of the future."
At spoga+gafa 2025, Hongmao Garden presented itself for the fourth time at this world-leading garden fair and exchanged views with numerous industry partners from Europe and around the world. Durability, user-friendliness, and value for money were the most frequently discussed topics. As a company with over 20 years of experience in developing and manufacturing garden products, Hongmao Garden faces the question: How can these trends be translated into a strategy that optimally combines user experience and manufacturing expertise?
As a company with over 20 years of experience in garden products – what does the "garden of the future" look like for Hongmao Garden?
The garden has long been more than just a planting area – it is becoming an extended living space where people relax, enjoy life, and pursue their passions. According to a survey, 63% of Germans are convinced that gardening benefits their mental health, and 42% state that it reduces stress and improves mood. For many families, the garden is a quiet retreat from hectic everyday life – a place for social hours with family and friends or to enjoy the calming nature alone.
Fourth time at spoga+gafa – what was your biggest impression this year?
The trends are becoming clearer: Durability, user-friendliness, and value for money are decisive criteria in purchasing decisions. Customers expect brand quality at a fair price – this places higher demands on suppliers.
We have set up our own physical and chemical laboratory to rigorously test our products for weather resistance, corrosion protection, theft protection, and waterproofing.
When it comes to packaging, we rely on optimized solutions: Large products are flat-packed, internally with PE pearl foam and cardboard dividers, supplemented by EVA edge protectors and corner protectors – for maximum protection, fewer transport damages, and efficient handling for retailers.
CBAM takes effect in 2026 – how is Hongmao Garden preparing for it?
Sustainability and durability have long been an integral part of our production system. We use exclusively 100% recyclable, galvanized steel and coat it with a UV-resistant powder coating from AkzoNobel that exceeds industry standards.
Each product undergoes rigorous testing – including 96-hour salt spray test and 1,000-hour UV aging test – to extend service life and reduce replacement needs.
On the factory roof, we operate a photovoltaic system with an annual electricity production of over 800,000 kWh, which covers a significant portion of our energy needs and reduces CO₂ emissions. Packaging is completely free of Styrofoam – instead, we use environmentally friendly pearl foam and cardboard to protect products and minimize waste.
Key Sustainability Features:
- 100% recyclable galvanized steel
- AkzoNobel powder coating exceeding industry standards
- 96H salt spray test and 1,000H UV aging test
- 800,000 kWh annual solar power generation
- Zero Styrofoam packaging – using eco-friendly alternatives
How does Hongmao Garden ensure product designs are truly market and user-oriented?
Before each new development, we conduct extensive research – we analyze customer reviews on platforms like Amazon, work with social media KOLs, collect feedback at trade fairs, and conduct direct conversations with buyers and end customers. In addition, we have a local team in Germany and cooperate with external market research institutes to precisely understand European culture and consumption habits. This allows us to accurately meet needs and specifically address known pain points.
How does Hongmao Garden balance innovation with good value for money?
_"We reduce unnecessary functions and focus on what the user really needs."_
We develop from the user's perspective and consciously eliminate superfluous functions to bring products back to actual needs, improve user experience, and avoid resource waste.
In terms of pricing, we benefit from the strength of the Chinese manufacturing industry and our location in the industrial core area, with a complete metal processing chain. Additionally, we have developed customized automation equipment and production lines that increase material utilization to over 95%, boost productivity, and reduce costs.
E-commerce is growing steadily – how does Hongmao Garden support its e-commerce customers?
The European e-commerce market is growing by around 5% annually – particularly large outdoor and home products are increasing in online retail. We respond with targeted optimizations in design and packaging to make distribution and delivery more efficient.
Flat packaging solutions with PE pearl foam, cardboard dividers, four EVA edge protectors, and corner protectors ensure maximum protection and minimal transport damage. This makes it easier for end customers to transport their orders home, while retailers reduce storage and personnel costs.
Where is Hongmao Garden's product strategy heading in the coming years?
We have founded a Smart Technology Project Team that combines the use of AI with garden products to create a networked garden ecosystem. In the future, users will be able to receive information about weather, irrigation, and care or control devices directly via voice control or app – for scientifically sound, efficient, and comfortable garden care.
Conclusion
The garden of the future is characterized by three key elements:
1. Durability: Long-lasting, weather-resistant products that reduce replacement cycles
2. User-Friendliness: Intuitive design focusing on actual user needs
3. Value for Money: Premium quality at fair prices through manufacturing excellence
Hongmao Garden combines over 20 years of manufacturing expertise with modern sustainability standards and user-centric innovation to shape the future of garden products.
Want to learn more about our sustainable garden solutions? Visit our product catalog or read our CBAM compliance guide.